Hi, I'm Anni
👋
Product Designer with 5+ years across fintech, internet, and IoT, including enterprise platforms, government services, SaaS products, and consumer-facing experiences.
Grounded in user needs, business goals, and product logic, translating workflows and constraints into clear experiences.
OPEN TO WORK
2018-2026
A selection of case studies from my past product design work.
2022
Bank of China
UX Design
Mobile APP
Motion Design
2019
UX Design
Mobile APP
SaaS
2017-2026
I also did user research, as well as artistic, creative, and experimental work.

Exploring Co-Passenger Behavior and Interaction with Automotive Glass in Self-Drive Travel Scenarios
User research, Conceptual design, Video Demo
I’m Anni Li, a product designer.
I’ve worked with several large organisations on a range of digital projects, including enterprise platforms, government services, SaaS products, and consumer-facing experiences. Alongside this work, I keep exploring new edges of design — using code to create generative art, building VR game experiences, and experimenting with AI to prototype product ideas.
I’m still exploring, learning, and refining my way of designing. With a background in psychology and computational arts, I’m interested in how practical usability and more expressive digital experiences can come together. Always happy to connect, share ideas, or talk about design!!
Expertise in
UX/UI
User Research
Web/Mobile App
B2B
Motion Design
SaaS Platform
3D Modeling
Creative Art Coding
AI Vibe Coding
VR/AR
Bank of China - Product Designer
Jul 2021 – Oct 2022
Baidu - UX/UI Designer
Dec 2020 – Jun 2021
Tencent - UX/UI Designer
Internships
Jun 2020 – Oct 2020
JD Logistics - UX/UI Designer
Internships
Hi Bianli Tech - Product Designer
Aug 2017 – Jun 2019
Hi Bianli Tech - SaaS platform redesign
UX Design, Web Design
2025
Volkswagen (China) - Automotive product service system design
User Research, Product Service System Design
2020
Tang Consulting Company - Online Medical Service Design
User Research, UX Design
2020
JD.com - Research on designer computer
User Research, UX Design
2019-2020
Saint-Gobain (Shanghai) - Research on automotive glass visual technology
User Research, UX Design
2019
MA Computational Arts
Goldsmiths, University of London, UK
Sep 2023 – Nov 2024
MSc Applied Psychology (UX Focus)
Beijing Normal University, China
Sep 2019 – Jun 2021
VIEW MY CV (PDF)














