Simplifyingcomplexsystemsforreal-worlddecisions

Hi, I'm Anni

👋

Product Designer with 5+ years across fintech, internet, and IoT, including enterprise platforms, government services, SaaS products, and consumer-facing experiences.

Grounded in user needs, business goals, and product logic, translating workflows and constraints into clear experiences.

OPEN TO WORK

Featured

works

Featured

works

Featured

works

2018-2026

A selection of case studies from my past product design work.

2022

End-to-End Product Design

Multi-terminal service

FinTech/GovTech

2022

End-to-End Product Design

Multi-terminal service

FinTech/GovTech

2022

End-to-End Product Design

Multi-terminal service

FinTech/GovTech

2020

UX Design

To B Platform

IoT in Logistics

2020

UX Design

To B Platform

IoT in Logistics

2020

UX Design

To B Platform

IoT in Logistics

2020

user research

Design Guidelines

Inclusive Design

2020

user research

Design Guidelines

Inclusive Design

2020

user research

Design Guidelines

Inclusive Design

creative

deck

creative

deck

2017-2026

I also did user research, as well as artistic, creative, and experimental work.

About

me

About

me

I’m Anni Li, a product designer.

I’ve worked with several large organisations on a range of digital projects, including enterprise platforms, government services, SaaS products, and consumer-facing experiences. Alongside this work, I keep exploring new edges of design — using code to create generative art, building VR game experiences, and experimenting with AI to prototype product ideas.

I’m still exploring, learning, and refining my way of designing. With a background in psychology and computational arts, I’m interested in how practical usability and more expressive digital experiences can come together. Always happy to connect, share ideas, or talk about design!!

Expertise in

UX/UI

User Research

Web/Mobile App

B2B

Motion Design

SaaS Platform

3D Modeling

Creative Art Coding

AI Vibe Coding

VR/AR

Work Experience

Work Experience

Bank of China - Product Designer

Jul 2021 – Oct 2022

Baidu - UX/UI Designer

Dec 2020 – Jun 2021

Tencent - UX/UI Designer

Internships

Jun 2020 – Oct 2020

JD Logistics - UX/UI Designer

Internships

Oct 2020 – Dec 2020

Oct 2020 – Dec 2020

Hi Bianli Tech - Product Designer

Aug 2017 – Jun 2019

Project Experience

Project Experience

Hi Bianli Tech - SaaS platform redesign

UX Design, Web Design

2025

Volkswagen (China) - Automotive product service system design 

User Research, Product Service System Design

2020

Tang Consulting Company - Online Medical Service Design

User Research, UX Design

2020

JD.com - Research on designer computer

User Research, UX Design

2019-2020

Saint-Gobain (Shanghai) - Research on automotive glass visual technology

User Research, UX Design

2019

Education

Education

MA Computational Arts

Goldsmiths, University of London, UK

Sep 2023 – Nov 2024

MSc Applied Psychology (UX Focus)

Beijing Normal University, China

Sep 2019 – Jun 2021

VIEW MY CV (PDF)