From Brand to Interface: Social Media - SUPERB

This is a complete end-to-end design for a photo-sharing product, SUPERB (极享) — from brand to UI (“superb share, not just share”). As an independent personal project, I first defined the brand system, including the logo, icon set, and color palette, and mapped the structure and key flows with wireframes.

The main modules include the Home Page (segmented tabs for “Friends / Subscription”), the Discover Page (search plus “Recommended / Guess You Like / Hot / Events”), and the Content view with an immersive layout and clear information/interaction hierarchy. It also covers SUPERB Camera for fast, simple capture, along with Photo Edit, Mine, and key empty states. Overall, the design aims to make the journey smoother from “capture → explore → interact → share”.