User research
Conceptual design
Video Demo
BNU & Saint - Gobain
Exploring Co-Passenger Behavior and Interaction with Automotive Glass in Self-Drive Travel Scenarios
The Context
With the rapid growth of car ownership, self driving travel is booming. In combination with tourist behavior characteristics and new trends, the project background is based on the cooperation project between BNU and Saint Gobain and based on PDLC automotive glass display technology, this Project studies how automotive glass can bring better user experience and more popular interaction methods in the case of family self driving tours.
My Role
Team Leader
The team
5 members
Duration
4 months
Process
Field Research
Our target users are mainly young mothers who often sit in the co pilot position in family self driving tours while younger children usually sit in the back seat.
Through our gradual research, we have experienced collage, user roles, user interviews and other practices. Finally, the main problem we define to solve is: How to use the car glass as a carrier to make mothers better communicate with children in the automatic driving parade and achieve certain results in parent-child education.
At the beginning of the survey, one of our team members joined a self driving outing for a family of three. This time in Field Research, we observed that the family did not have a very rich conversation on the road of self driving tour. On the 3-hour one-way drive, the father focused on driving. The mother sitting next to the driver would check some lists and strategies with her mobile phone, and did not pay too much attention to the children in the back row. Children also have their own things to do, such as playing with their own iPad and then sleeping.
They only have some communication when eating and going to the toilet. No one discussed the factories, wilderness and wild animals along the way.
Therefore, we gradually found some problems...
Persona
Then we made a Collage ,reached a conclusion of a Persona, interviewed and analyzed, to understand the behavior of the co-pilot's mother and the motivation behind the behavior on the way to self-driving tour, so that we can determine what we want to do.
Name:
Cheery Liu
Age:
34
Occupation:
Teacher
Personality:
Assertive
Independence
Self-confidence
Carefulness
Behavior And Expectation
She often takes use of weekends or vacations to go out for self-driving tour with family.
She hopes that she could communicate with the whole family during the self-driving tour and enhance their relationship.
During driving, she could take time to communicate with their child and teach their child the knowledge that is not compiled in the textbook.
User Needs And Pain Points
1. Poor communication with family during driving.
2. Sunshine is too dazzling on car front seat.
3. Would always pay attention to the situation of the kid in the back seat and interact with kid.
Collage
Interview
We invited Six participants as interviewees. Their ages ranged from 30-50 years old, and they had a stable family self-driving habit, and many self-driving experiences can be shared with us. During the interview, our main concern was the interaction of the co-pilot's mother with other family members, and from the rich interview records, we dig into more detailed key issues——Focus on the mother and the back row of children Interaction and communication.
Jobs to be done
According to the interviewees' original words, we use the method of JBTDs to translate it into such sentences, which can help us better understand their needs and expectations. We ranked them according to the urgency of their needs and the number of mentions.
More entertaining ways
More meaningful education events
More communication during a trip
They need...
Brain storming
After brainstorming with all the team members on solutions, we invited experts and users to jointly use C-box screening and evaluation, and obtained the following ranking of preferred solutions.
Among them, the most innovative and easy to realize scheme has been selected.
Design brief
Mom in the passenger seat who wants to be able to travel with children to learn and accumulate interesting knowledge in Self-Driving Trip.
To solve this problem,we will design a Parent-child interactive game to be delivered to users in Self Driving Trip When they are boring.
We have designed a scheme to make children learn from cooperative games. Through cooperation to ‘capture’ the local animals showing on the window interface, the mother and child can better communicate. At the same time, the information about the local animals will be introduced to them, so that they can learn in entertainment
Sketch
Visionary Journey Map
Conceptual Prototype
1.Automotive Glass Interface HomePage
Click the map function in the bottom right corner to display your current location and the most famous anchor points near you. You can click it to learn more about the information near you.
2.Overall information display
The information display interface introduces local information, such as local history, culture, specialty animals and foods.
Mother can choose a topic
When interested in any of these, click it to see more specific and relevant info.
3.Interactive game
As the car moves, a cartoon image of a local characteristic animal will appear randomly on the car glass homepage and communicate with you.
Child answer，Collect random animal to feed
You can bookmark the animal
4.Corner creature
Favorite animals will float in the corner of the glass to collect
5.Participate in creation
Painting can be done on the obtained book
Conceptual Evaluation
I used the principle, a rapid prototyping tool, to create an interactive prototype. And then, We invited 10 students to use this prototype, and looked forward to their suggestions.
After the user test, we found that the user will have new operational problems in actual use, the content is as follows:
1.The user prefers the form of answering questions.
2. The user wants to learn together with the rear passengers.
3. The user is collecting pets Later, they hope to enjoy the feeling of companionship.
4. After the trip，the user hopes to review the knowledge they have learned.
We also reconsidered above suggestions, which have been reflected in the iterative design.
Teamwork Introduce
This project was a group cooperation project. My group was composed of five students. We came from different undergraduate majors. And I acted as the team leader, mainly responsible for organizing and coordinating members, and controlling the overall quality of the output. In the process, I also undertook many tasks. For example, I completed the prototype production of high fidelity and video.
Anni
Nan
Jian
Cong
Yong
summary
After the completion of the project design, I represented our group in course assessment and visited Saint-Gobain in Shanghai on behalf of BNU to give a presentation. The flexible design scheme has won unanimous praise from the enterprise side.
